Mercedes trains dealers

Time 6:30 am, April 3, 2012

MERCEDES has invested in a series of workshops for its dealers to continue to raise awareness for its approved used programme.

The German brand has invested in the training workshops to ensure dealership staff have the right knowledge and expertise of its approved used car scheme.

More than 800 personnel, ranging from sales executives and general managers, have taken part.

Colin Niklas, used cars and transport manager for Mercedes-Benz UK, said: ‘The aim of the workshops was to provide delegates with the knowledge to clearly demonstrate to customers the added value and financial benefits of the Mercedes-Benz approved used scheme.’

The training workshop, conducted by Mondial Assistance UK, separated the overall cost of used vehicle ownership, such as servicing, warranty and roadside assistance to show the longer term cost savings that being a Mercedes-Benz approved used scheme customer can bring.

Christina Ewbank, general manager for Lookers Group, fully recognised the value of the training course: ‘The training workshop proved to be extremely effective in helping staff at Lookers fully understand the benefits of the scheme.

‘Perhaps more importantly, they learnt how the scheme fitted within the context of the wider market. It may seem like a simple point, but in a highly competitive marketplace, this training has given our sales team the edge.

‘It has not only significantly helped us build lasting customer relationships but improved the ownership experience for those customers.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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