The site, which can be found at mercedes-benzretailgroup.co.uk, combines all areas of MBRG’s business, which includes the sale of new cars, light commercials vehicles (LCV) and smart cars, as well as a group stock of over 2,000 approved used vehicles.
Designed to operate across all mobile platforms, including smart phones and tablets, the new site provides increased functionality and reinforces MBRG’s adoption of the latest technology and innovations.
The website incorporates a search function that grants users the ability to search according to their monthly finance budget, and live chat, which allows customers to receive an immediate answer to their queries. Additionally, as part of MBRG’s commitment to transparency and accountability, the new site also incorporates independent reviews of its vehicles from trusted publisher WhatCar?
The launch is part of a wider digital strategy, in which MBRG has also established a presence on social media channels including Twitter, Facebook and YouTube.
The new website is powered by software developed by Kent-based GForces Web Management. Sales Director Jamie Dixon is confident it’s the right tool for the job: ‘The new website provides a single platform through which MBRG can now operate and will develop alongside the requirements of the group.’
Neil Williamson, Mercedes-Benz Retail Group managing director, commented: ‘I’m very proud of our new website. It will ensure that customers receive the service they’ve come to expect from both the Mercedes-Benz brand and Mercedes-Benz Retail Group.’