Motorline partners with BCA in two-year exclusive remarketing deal

Time 9:35 am, April 25, 2019

MOTORLINE has agreed an exclusive two-year remarketing deal with BCA which will see 12,500 vehicles sold annually at BCA’s Paddock Wood site in Kent, with all stock available to BCA Live Online buyers.

The privately owned and family-run Motorline Group is one of the largest motor retailers in the south of England with 53 dealerships. It represents 11 car brands including Toyota, Peugeot, Hyundai, Dacia and Maserati.

The vehicles will be sold every Wednesday at Paddock Wood and will be pre-sale prepared and offered under the BCA Assured scheme with V5, and in many cases a service history and warranted mileage.

Commenting on the deal, Thomas Obee, Motorline CEO, said: ‘BCA offers unrivalled resources and an innovative, joined-up approach to remarketing. We look forward to building an effective remarketing programme that will support Motorline Group’s continued growth.’

BCA’s dealer sales director, Dave Burden, added: ‘Motorline Group is a fantastic multi-franchise business that offers a broad range of attractive stock to our buyers. Our team has developed a flexible remarketing programme to achieve optimal results by combining physical and digital sales, supported with industry-leading intelligence to maximise buying power.’

Founded in 1972, Motorline Group is a family-owned business with its head office in Canterbury and operates dealerships from Kent through to South Wales, Bristol and the Midlands.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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