MOTORS.CO.UK has further strengthened its senior management team with the appointment of Peter Watts as director of dealer insight.
He brings to the role more than 30 years’ dealership experience, most recently as brand director for franchise and supermarkets at Autotrader.co.uk and previously as group operations director at Randles Motor Group.
At Motors.co.uk, Watts, pictured above, will work alongside sales director Mark Hammond to ensure the business continues to offer innovative sales solutions and excellent value for money. The news comes as the Motors.co.uk network celebrates record market share, with 4.1 million unique visitors in July 2015 – up 70 per cent year on year.
Phill Jones, managing director of Motors.co.uk, said: ‘I’m delighted to welcome Peter into the Motors.co.uk business at this exciting time. He brings a wealth of dealership and digital experience, which will ensure that we continue to deliver great products and service that will help our dealers sell cars more efficiently.
‘We’re investing in Peter, just as we’re investing in product innovation, network partnerships and above-the-line marketing to benefit our advertising dealers.’
Watts said: ‘I’ve been impressed by Motors.co.uk’s progress within the industry over the past two years and I believe the business has tremendous solutions for dealers. I’m looking forward to helping the business to develop and position tools and products that meet its core mission: to help dealers sell more cars by ensuring their customers have an engaging experience online and offline.’
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