Nissan unveils IMk concept EV for the fashionable urban commuter

Time 1:02 pm, October 1, 2019

NISSAN today unveiled the IMk – a concept car it says combines chic design, cutting-edge technologies and powerful EV acceleration in a compact body to create the ‘ultimate urban commuter’.

The 100 per cent electric car hints at the new direction of Nissan’s design language and how it helps bring to life Nissan Intelligent Mobility – the brand’s vision for changing how vehicles are powered, driven and connected to society.

The manufacturer’s designers and engineers looked at a vehicle segment that’s prevalent in their native Japan and becoming more so the world over – the city car. To meet customer demands for nimble driving characteristics and connectivity that fits a wide range of needs and lifestyles, Nissan said it set out to create a city runner that would stand apart from any other car in the segment.

The result is the zero-emission IMk concept. More than a strictly functional city car, it’s a chic vehicle that Nissan says reduces driver stress while offering excitement and confidence on an all-new EV platform.

Equipped with the latest ProPilot advanced driver assistance technologies and seamless connectivity features, the IMk provides a glimpse of how urban-orientated cars may look and feel in the near future.

Satoru Tai, executive design director at Nissan, said: ‘As a small EV for a new era, the Nissan IMk is designed to be at home in sophisticated cityscapes as much as in traditional Japanese towns.

‘The IMk fuses a modern, clean look, driven by its Japanese heritage, with cutting-edge EV technology. It’s a luxury small EV that I hope a lot of customers are going to drive.’

It will be among 14 models that Nissan also announced today it would be displaying at the 2019 Tokyo Motor Show, which takes place from October 25 to November 4.

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