Palmers Motor Company celebrates 21st anniversary with new Mitsubishi dealership at Hemel Hempstead

Time 9:51 am, October 11, 2017

ONE OF Hertfordshire’s leading automotive dealer groups has marked 21 years of serving the county’s motorists by opening a new Mitsubishi dealership in Hemel Hempstead.

It’s the first Mitsubishi dealership for the family-owned Palmers Motor Company, which has extensively redeveloped its long-established flagship site in Redbourn Road to create a six-car showroom for the brand.

Aftersales customers benefit from a cutting-edge 11-bay workshop that includes separate MOT testing facilities. Outside, there is enough room to accommodate 80 pre-owned vehicles.

The 12-strong Palmers Mitsubishi team is headed by managing director Danny Palmer, who established the business in 1996.

Dan Branch, group sales operations manager, said: ‘When we were looking for a new partner we considered a number of manufacturers, but Mitsubishi really stood out. We have a firm belief that electric and hybrid vehicles are the future and Mitsubishi is at the forefront of this technology. Coupled with its forthcoming models, it’s a really exciting time to represent the brand.

‘The range perfectly complements our existing portfolio, allowing us to offer a hybrid for the very first time and the L200 providing us with another option for fleet buyers.’

He continued: ‘We prefer working with smaller manufacturers as it’s more of a partnership, and another reason for choosing Mitsubishi Motors was that they share our traditional values. They’ve been very supportive and we’re really looking forward to working with the brand and introducing the area’s Mitsubishi enthusiasts to the Palmers experience.’

Lance Bradley, managing director of Mitsubishi Motors in the UK, said: ‘We’re exceptionally pleased to welcome Palmers to the Mitsubishi Motors dealer network. With an excellent reputation and official recognition for outstanding customer satisfaction, we know that the requirements of the region’s new and existing Mitsubishi owners are in the safest of hands.’

Pictured at top: Dan Branch, foreground, and members of the Palmers Mitsubishi team

MORE: New showroom creates 10 jobs as Shelly Motors opens second Mitsubishi dealership

MORE: New Mirage makes 14 Mitsubishis over 38 years for brand devotee

MORE: Nissan completes deal to buy 34 per cent of Mitsubishi Motors and adds it to global alliance

On The best tweets from the Japanese Grand Prix


Car Dealer Magazine's avatar

Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

More stories...

GardX Advert
Server 108