Shirley Berry head of counselling, foundation and chaplaincy at the Peter Vardy Foundation, Mar 2022Shirley Berry head of counselling, foundation and chaplaincy at the Peter Vardy Foundation, Mar 2022

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Peter Vardy Group ‘in solidarity’ with Ukraine as it gives £200,000 for aid and sends donated items to war-torn country

  • Peter Vardy Group gives 10 per cent of March profits to fund humanitarian projects in Ukraine
  • Its dealerships have also been acting as drop-off points for physical donations
  • Chief executive tells of shock and sadness over plight of country

Time 12:00 pm, March 31, 2022

Peter Vardy Group has helped raise more than £200,000 for the people of Ukraine with 10 per cent of its March profits being donated.

The family-run Scotland-wide company has given £200,000 to The Big Give, which is a matched donations platform that raises funds for the Disasters Emergency Committee.

It has also dedicated its One Child programme to the Ukraine appeal throughout March, donating £15 for every car sold and asking customers to match that sum.


On average, seven out of 10 people have answered the call, it said.

Its dealerships have also been acting as drop-off points for physical donations that are then transported to the logistics network taking goods to Ukraine following Russia’s invasion.

Peter Vardy, chief executive of Peter Vardy Group, said the business ‘stands in solidarity’ with the people of Ukraine.

‘We believe every life is worthy and we are shocked and saddened by the recent events in Ukraine.


‘As a group, we are committed to help support the people affected by the invasion of Ukraine and have redirected our current Giving Back programme to support humanitarian projects there.’

Giving Back is its community giving programme, and sees employees from its 15 dealerships and two offices taking part in fund-raising and volunteering activities to support their communities.

Peter Vardy Group donates 10 per cent of its annual profits to good causes, with funds distributed via the Peter Vardy Foundation.

Peter Vardy dealerships, which are in Aberdeen, Dundee, Edinburgh, Glasgow, Kirkcaldy, Motherwell and Perth, have also been running on-site fundraising activities throughout the month.

Vardy added: ‘Our thoughts and prayers are with the people of Ukraine.’

Pictured at top is Shirley Berry, head of counselling, foundation and chaplaincy at the Peter Vardy Foundation, loading a car with nappies that have been donated and will be taken to Ukraine

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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