THE RAC is launching its ‘Car Passport’ for dealers, which it hopes will revolutionise the used car market.
The new product, available from February 26, matches the features offered by established players in the sector such as CAP HPI but the RAC says it will be significantly cheaper.
Key features include customer-facing, downloadable RAC Car Passport documentation designed to maximise the credibility of the check, £10,000 of insurance that can be increased by up to £50,000 to protect higher value vehicles, and a mileage-adjusted valuation that can be upgraded to a Glass’s valuation for an additional cost.
Robert Diamond, managing director of motoring services at the RAC, said: ‘This is a market that has suffered from a lack of competition for some time and, we believe, dealers have been paying too much for used car history checks.
‘RAC Car Passport for dealers marks a departure. It uses exactly the same data sources as other provenance checks and is effectively identical in specification but offers a much lower cost and the high level of credibility of the RAC name.
‘Dealers will instantly recognise that being able to show a used car buyer an RAC Car Passport check will have much more credibility than our competitors.’
Diamond added: ‘We have ambitious sales targets for 2016 for RAC Car Passport and we believe that everything is in place to bring a considerable level of disruption to the market, something that will be very much to the benefit of dealers and consumers.’
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