• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

Rockar Hyundai breaks the mould with initial figures

Rebecca by Rebecca Chaplin
November 21, 2014
0
Home News

New Hyundai store in Bluewater Shopping CentreROCKAR’S digital Hyundai store in Kent’s Bluewater shopping centre has recorded ‘impressive’ sales figures in its first spell of trading.

Over the first 10 days of being open for business, Rockar recorded 3,500 visitors to the store and 6,500 visits to its website. Forty-two test drives took place on the very first working day.

Although unwilling to be specific, Hyundai told Car Dealer that so far orders had been strong – particularly where its i10, i20 and i35 models were concerned. The cars bought in the first batch of orders have been reaching their owners this week.


Chris Overall, product and corporate PR manager for Hyundai UK, said: ‘We’re not going to be releasing any figures yet because we want to give the shop a fair chance but we’re really impressed with how it’s going.

‘They’ve sold a good number of cars and a broad range of models so far.’

As previously reported in Car Dealer, Rockar Hyundai provides buyers with an online and in-store service where they can research, test-drive and trade in their old car. The store doesn’t have salesmen but ‘Rockar angels’ who help customers purchase a car without ‘selling’ to them.

Meanwhile, it was also announced this week that investment management and corporate advisory business Seneca Partners, based on Merseyside, has bought a £1m stake in the Rockar integrated business model.


Richard Manley, director at Seneca Partners, said the business model ‘meets perfectly the two big trends in car retail’.

He told the Liverpool Echo: ‘The overwhelming majority of buyers now do all their research online, and many are intimidated by conventional dealerships.’

MORE: Digital decisions: The futuristic dealership with NO salesmen

MORE: Digital dealership Rockar Hyundai opens in Bluewater

MORE: Tesla embraces the Midlands with latest store in Birmingham

Get more from Car Dealer

  • Premium stories
  • Used car data
  • Magazine early access
Register

Or Sign in

Related Posts

Motorway Pro Dealer website
News

Motorway announces MoneySuperMarket partnership as it sees weekly sales of used cars hit record £10m

April 22, 2021
Electric car charging bay
News

Electric vehicle searches on Carwow increase more than a third in March

April 22, 2021
Financial Conduct Authority reception
News

Fifteen dealers struck off by Financial Conduct Authority in first quarter of 2021

April 22, 2021
News

Auto Trader sees web traffic up 39 per cent in the week showrooms opened again

April 22, 2021
Documents suggest sale of Jaguar Land Rover to PSA is ‘imminent’
News

JLR to pause production at Castle Bromwich and Halewood because of semiconductors shortage

April 22, 2021
Charles Hurst Group operations director Jeff McCartney and Charles Hurst employees with their fully electric company cars
News

Charles Hurst Group marks Earth Day with £3.5m EV and hybrid fleet investment

April 22, 2021

Want the latest news?

Sign up to Car Dealer's daily news email updates

Subscribe
Electrified vehicle registrations overtake diesels for the first time in Europe
News

What is stopping car buyers from switching to EV? Our exclusive White Paper reveals all

April 16, 2021
How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed
News

How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed

March 12, 2021
Used Car Awards with Mike Brewer and James Baggott graphi
News

Who won what at the Used Car Awards 2020? Mike Brewer reveals our winning car dealers

March 12, 2021
Used Car Awards 2021 logo
Used Car Awards

Used Car Awards 2021 will be back in all their glory on November 29 hosted by Mike Brewer

April 15, 2021
The Newcomers: Here are the 10 electric car brands coming to a forecourt near you soon
News

The Newcomers: Here are the 10 electric car brands coming to a forecourt near you soon

March 30, 2021
Trophy Cars forecourt
News

Investigation: Meet the hyper-specialist car dealers making their money from weird and wonderful motors

March 12, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

February 10, 2021
BMW, Mercedes, Audi and Volvo, could they be sold under one roof?
News

Multi franchising: Premium brands rule out selling cars alongside rivals in same dealer – as others remain tight-lipped

March 11, 2021
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards 2020
  • Used Car Awards 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server 2