Saxton 4×4 teams up with BCA in exclusive agreement

Time 9:04 am, July 17, 2019

SPECIALIST dealer Saxton 4×4 has partnered with BCA to support its used car programme in an exclusive remarketing agreement.

The sales programme will involve regular fortnightly sales at BCA Blackbushe on alternate Fridays. It will also see the roll-out of BCA Dealer Pro to support the part-exchange process and integration with other dealership software platforms.

BCA Dealer Pro is used by leading franchised and independent dealers across the UK and is integral to many manufacturers’ used car and online retailing programmes.

Danny Austin, CEO of Saxton 4×4, said: ‘The combination of best-in-class remarketing programmes and leading-edge technology means that we can run our part-exchange process more efficiently.

‘It will improve transparency with our customers, which should improve our sales conversion. We are an ambitious business, and BCA is the right partner to help us grow.’

Chelmsford-based Saxton 4×4 is one of the UK’s largest independent 4×4 dealerships with more than 40 years of trading under its belt. It is an official dealer for Overfinch, Kahn, Urban and Onyx and offers a diverse range of expertly modified 4x4s and specialist cars.

Adam Lish, head of new business for UK dealers at BCA, said: ‘We worked closely with the team at Saxton 4×4 to develop a remarketing programme that is flexible and will support future goals.’

MORE: BCA expands LCV sales programme to meet customer demand

MORE: BCA Marketplace set to accept £1.9bn takeover bid from TDR Capital

MORE: Cazoo signs partnership agreements with BCA

Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

More stories...

Server 51