SPECIALIST dealer Saxton 4×4 has partnered with BCA to support its used car programme in an exclusive remarketing agreement.
The sales programme will involve regular fortnightly sales at BCA Blackbushe on alternate Fridays. It will also see the roll-out of BCA Dealer Pro to support the part-exchange process and integration with other dealership software platforms.
BCA Dealer Pro is used by leading franchised and independent dealers across the UK and is integral to many manufacturers’ used car and online retailing programmes.
Danny Austin, CEO of Saxton 4×4, said: ‘The combination of best-in-class remarketing programmes and leading-edge technology means that we can run our part-exchange process more efficiently.
‘It will improve transparency with our customers, which should improve our sales conversion. We are an ambitious business, and BCA is the right partner to help us grow.’
Chelmsford-based Saxton 4×4 is one of the UK’s largest independent 4×4 dealerships with more than 40 years of trading under its belt. It is an official dealer for Overfinch, Kahn, Urban and Onyx and offers a diverse range of expertly modified 4x4s and specialist cars.
Adam Lish, head of new business for UK dealers at BCA, said: ‘We worked closely with the team at Saxton 4×4 to develop a remarketing programme that is flexible and will support future goals.’
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