The data gathered through Touchpoint, Experteye’s driver satisfaction survey, is voted for by fleet and business drivers themselves. Seat emerged the winner in its category, based on responses from around 40,000 lease vehicle drivers canvassed in 2014. It was also the only non-premium brand to receive an award for excellence in fleet customer service.
Seat UK head of Fleet and Business Sales Peter McDonald said: ‘The opinions of the men and women who drive our cars are crucial to our success in the business and fleet market. SEAT has made great strides in this sector in recent years and this is further proof that we are delivering satisfaction daily in both the quality of our models and our service. Our thanks go to them and to Experteye for the excellent way in which it monitors performance and customer satisfaction.’
Rick Yarrow, managing director of Experteye, said: ‘This is a tough category to win because it is based purely on drivers’ direct feedback, taken immediately after delivery of their new vehicle when the service experience is fresh in their minds.
‘All the results are produced from the independent views we receive from company car drivers, making SEAT deserved winners of the best fleet dealer network for new vehicle sales.’