Seat strengthens network

Time 9:18 am, January 20, 2012

3dfa08fc-bfd3-4c6e-b8d7-000e1b3c75a9SPANISH brand Seat has announced two new dealerships who have taken its franchise.

South coast-based dealer group Snows Group, which already operates Seat franchises in Southampton, Portsmouth and Poole, will add another dealership in Salisbury in February.

And Currie Motors, operator of Toyota and Lexus franchises in Middlesex and London, will open a new Seat dealership in North East London in the first quarter of 2012.

Stephen Snow, chairman of Snows Group, said: ‘We’ve been a Seat dealer for more than 20 years now and have seen the brand go from strength-to-strength since becoming part of the Volkswagen Group.

‘The Seat model line-up is now stronger than it’s ever been and we’re really excited about the new models set for launch this year. It’s safe to say that, at the recent dealer conference, we were all totally blown away by the Mii and can’t wait for it to arrive in the UK.

‘The economic climate means there will be many challenges to come over the next 12 months but I’m confident 2012 is going to be a great year for Snows and for Seat.’

Seat UK national franchise manager, Jason Cranswick, said: ‘The business case for Seat is as compelling now as it has ever been.

‘Our 2011 sales records speak volumes about the growing appeal of the brand and with a determined focus on further improving both our service to our dealers, and their profitability, I think it’s easy to see why we are developing and strengthening our ties with some of the UK’s most successful dealer groups.’

He added: ‘There’s no question that 2012 will present significant challenges to the motor industry but with our highly desirable yet extremely affordable new model line-up in their showrooms I know our dealers will be best-placed to exploit the opportunities ahead.’

The two announcements follow the news of south Wales automotive retailer Sinclair Group opening a new showroom in Swansea, and the Essex Auto Group opening of a new outlet in Thurrock.

Additionally, established Seat retailer Dales has added a new showroom on the outskirts of Newquay, and the south Wales retailer Mon Motors Group opened its first Seat franchise in Newport in late November.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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