Skoda has teamed up with Amazon to create a new virtual car showroom for Fire TV users.
The new service has been developed to coincide with the launch Skoda’s first fully electric SUV – the Enyaq iV.
The online showroom will house the model and allow customers to select their new vehicle on their TV.
The service offers 360-degree interior and exterior views of the new model, with users able to rotate the camera using their Fire TV remote.
They can also try out the wheels, paintwork and extras they want without even getting off their sofa.
Customers are then asked if they want to ‘find a retailer’, which will direct users to their nearest dealership, or they can request more information.
The new TV showroom is being delivered in partnership with media agency PHD and will be available exclusively to Fire TV customers.
Charlotte Wells, business director at PHD, said: ‘The Enyaq iV is a hugely exciting model and campaign launch.
‘It is an opportunity to drive populist brand reappraisal for Skoda.
‘Allowing our audience to experience the new Enyaq iV and its key features is important, especially for the new electric category.
‘The Fire TV virtual showroom provides an extension to the AV campaign and enables our audience to play around with the car on their TV without having to travel – creating a truly immersive experience for the brand.’