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Snows announces second management shake-up of the year with four more promotions confirmed

  • Snows Motor Group reshuffles management of its successful Toyota division
  • Four men promoted to new management positions within the dealer group
  • They are joined by a single external appointment after a similar shake-up last month

Time 8:20 am, February 21, 2023

Snows Motor Group has announced more changes to its management team with a major shake-up of its Toyota division.

Four new promotions have been announced at the south coast-based dealer group, following previous changes in January.

Leading the way this time round is Simon Frith, who has has stepped up to a new role as head of Franchise for Toyota, Lexus, Mercedes-Benz Vans and VW Commercials, having previously been franchise manager for the same brands.


Elsewhere, Graham Davis has been promoted from franchise aftersales Manager (West) to the position of general manager of Snows’ Toyota dealerships in Exeter and Honiton.

Chris Batey has also been promoted from his role of aftersales manager, Toyota and Lexus Plymouth to the position of general manager, Toyota Plymouth and Toyota Paignton.

Finally, Gareth Taylor becomes general manager of Snows Toyota Southampton, after a successful stint as aftersales manager at the dealership.


The only external recruit to come as part of the shake-up is Ray Gillman, who joins the dealer group as general manager of Snows’ Toyota dealerships in Waterlooville and Chichester.

Alex Domone, chief operating officer at Snows Motor Group, said: ‘It is again my pleasure to congratulate some of our most talented and hard-working managers on their promotions – and to welcome Ray Gillman to the business.

‘Snows are proud to provide active pathways for managers looking to grow within our company and this is supported through our Talent Management programme.’

Snows Motor Group has undergone considerable expansion in recent years and now operates more than 50 franchised car dealerships.

As well as Toyota, it represents brands such as Kia, Mercedes-Benz and Vauxhall, and runs five approved service centres and 12 used car centres.

The firm’s boss, Neil McCue, was honoured with our Dealers’ Dealer of the Year at the 2022 Car Dealer Used Car Awards.


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Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.



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