EASTERN Western Motor Group has acquired Phoenix Honda in Stirling from the Phoenix Car Company.
The new addition, for an undisclosed sum, expands the group’s representation of the Honda brand to three dealerships, with the sister sites in Edinburgh and Fife.
The dealership will be rebranded as Western Honda, with work set to start imminently on a new purpose-built showroom that’s expected to open next summer.
Keith Duncan, managing director at Western Honda, said: ‘This acquisition is an extremely exciting time for us at Western Honda, not only helping to further cement our relationship with the Honda franchise, but also assisting in our strategy to grow and develop with our existing brand partners in new geographical territories. We look forward to working with Western Honda Stirling.’
Western Honda dealer principal Bill Mattocks added: ‘We look forward to welcoming all the staff from Phoenix Honda and building upon the already-strong working relationship we have with them.
‘Phoenix Honda’s general manager, Donald Campbell, has been with the brand for the past 12 years and brings a wealth of experience with him. With plans now finalised for a purpose-built Honda facility in Stirling, this really is an exciting time for us. Watch this space!’
In addition to its three showroom sites, the dealership also has a service centre at Newbridge, catering for residents in the west of Edinburgh.
Pictured is an artist’s impression of the exterior of the new showroom
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