Nissan electric car charging via PANissan electric car charging via PA

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Sunderland to take Nissan’s European lead on electrification as part of multi-billion-pound plan

  • Sunderland plant is central to £13.2bn EV initiative
  • Top executive hails site’s 6,000 employees
  • Concept images released of ‘Chill-Out’ crossover EV that will be made in Sunderland

Time 1:27 pm, November 30, 2021

Nissan’s Sunderland plant is to lead the manufacturer’s charge towards electrification as part of a £13.2bn global initiative to develop electric vehicles.

As reported yesterday, it plans to develop 23 new electrified models, including 15 fully electric vehicles, by 2030.

‘Europe will take the lead on electrification around the world for Nissan. In Europe, Sunderland is the one which will take the lead towards electrification,’ chief operating officer Ashwani Gupta also said.


The factory, which employs some 6,000 workers, makes the Leaf, which is the best-selling EV in the world.

Gupta added that not only was Sunderland leading in EV production, but also battery manufacture and locally produced green power with its EV36zero build hub.

The concept was announced by Nissan with government support when Boris Johnson visited the plant in the summer and Nissan told of plans for a £1bn gigafactory and new pure-electric car to be built in Sunderland.

Nissan will now expand that idea around the world.


Gupta said: ‘Sunderland is the leader, in collaboration with the government, suppliers, dealers and most importantly, our employees.’

Nissan said it will spend two trillion yen (circa £13.2bn) on electric vehicles over the next five years.

The manufacturer also released concept images of the crossover electric vehicle that will be made in Sunderland, which is currently dubbed the Nissan Chill-Out, although that won’t be its actual name, calling it a ‘mobile haven’.
Nissan Chill-Out concept car, Nov 2021

Gupta said: ‘Expressing its breathtaking acceleration and feeling of control, this new-generation EV represents the shape of things to come – sleek design, energising driving, advanced safety technologies and a productive and comfortable interior space.’

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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