2:28 am, January 18, 2011
SUZUKI has launched an online viral marketing campaign for its new Swift city car – aimed at youths.
Following three ‘youths’, the video shows them making ‘Swift decisions’ on important life-changing things like whether to open a sandwich shop or a radio station and ‘which cheese is the best’.
The video goes on to promote the different extras in the car, like Bluetooth with a call from their mum, among other things. My, how we laughed.
Thankfully, it’s not all stereotypical mumbo jumbo – instead of eating in a Michelin starred restaurant like most teenagers, they instead head to McDonalds. Actually, hang on a minute…
Anyway, the weird plot, dodgy acting and blatant attempt to rip off the In Betweeners is sure to delight many on YouTube for lots of 4 minutes and 29 seconds to come.
Quite whether it works as a way of delivering ‘yoofs’ into your dealership or not is unclear – but then we’re not marketing people. And they know best don’t they.
Here’s the video – there’s even a random helicopter near the end – watch it and we dare you not to cringe…
