A third more dealers have 50+ cars, says Auto Trader

Time 9:45 am, November 3, 2014


THE number of car dealers with forecourts of more than 50 cars has risen by almost 30 per cent in the last year.

Latest stats from Auto Trader, the country’s largest online automotive marketplace, show the number increasing from 1,367 to 1,773 in the year to September 2014.

Over the same period, the number of dealers with fewer than 21 cars fell from 5,739 to 5,088, a decline of nearly 13 percent.

Nick King, research director at Auto Trader, said: ‘We’ve seen a significant increase in the size of many of our dealer partners’ stock profiles in the last year.

‘It’s a trend that we think is driven in part by an uptake in digital marketing and forecourt management tools. Greater use of intelligence and insight to drive their business forwards means dealerships can increase scale, without increasing either physical presence or headcount.’

The number of users of i-Control, Auto Trader’s stock management solution, has risen significantly during the last year.

A total of 581 dealerships use i-Control today to identify stock that best matches local demand, to price cars competitively and to re-price them to align with changes in the live market. Advanced users of i-Control sell their cars in 28 days compared to 48 days for dealers who don’t use i-Control.

King added: ‘While the trend to forecourts with more cars is significant, we should be careful not to dismiss the significant proportion of car dealers with smaller portfolios.

‘In fact, the very intelligence-led tools that have driven growth of many larger dealerships, has also allowed more new entrants to come to market, particularly those retailers who take full advantage of the digital tools and solutions available.’

MORE: Top 10 tips for getting the most from Google Analytics

MORE: Double-digit sales growth and an ‘excellent’ performance from Lookers

MORE: Mitsubishi dealership welcomes boost for electric motoring

Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

More stories...

Server 51