WITH just a few days to go until Car Dealer Magazine’s Used Car Awards, headline sponsors Black Horse have spoken about their involvement in the event – and why it’s so important to them.
Paul McGill, head of motor finance south and head of motor cycle finance said last year’s awards were the best yet, and added: ‘One important point about the Car Dealer Awards is the timing. After another year of hard and successful work, the awards are very well timed to round off and celebrate the year.
‘The used car market is extremely important to Black Horse. We work in partnership with most of the attendees and this is our way of saying well done and thank you for the business, the friendships and the genuine sense of working together to make the sector more successful, profitable and sustainable.
‘Everyone works so hard and it’s important to remember that recognition of effort and success within and across the businesses is one of the important building blocks, crucial to maintaining the sort of high-level performance needed in today’s competitive market.
‘We believe that the process of recognising outstanding performance acts as a way of continually setting the bar higher and, in light of ever-increasing customer expectations, building performance excellence will remain a journey rather than a destination.
‘There are usually examples of great performance in every business. People love to be thanked and their efforts recognised and appreciated. Seeing and hearing examples of outstanding behaviours or performance motivate teams and others within a business, as well as inspiring others to continually raise their performance and results.
‘My recollection of last year’s awards certainly included many examples of the excitement generated at the event, which is a great way to end the year.’
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