Hyams Autos, Aug 2016Hyams Autos, Aug 2016

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Used car boss found guilty of fraud in row over £99 non-optional fee denies trying to mislead people

  • Customer was only told about fee after test-driving Touran and saying she wanted to buy it
  • Paul Hyams must pay out thousands following court case
  • He says regulations over administrative fees are unclear

Time 8:32 am, January 17, 2022

A used car dealership boss found guilty of fraud relating to a non-optional fee says he didn’t set out to deliberately mislead customers.

Paul Hyams, who runs Hyams Autos in Malmesbury, had denied two charges of fraud by false representation.

He also pleaded not guilty to engaging in a commercial practice which is a misleading action containing false information.


According to the Wilts and Gloucestershire Standard, it all centred on customers not being told about a non-optional £99 fee for vehicles that had been advertised on Auto Trader.

The charges before Salisbury JPs were to do with 16 vehicles sold by the business from April 18, 2018 to April 4, 2019 plus 19 that were sold between January 28, 2018 and July 30, 2019.

The Standard said a customer went to the High Street dealership in April 2019 after seeing a 2011 VW Touran that was advertised on its website but she wasn’t told about the extra £99 until after test-driving it and saying she wanted to buy it.

‘This caused the average consumer to take a transactional decision she would not have taken otherwise,’ according to the charge sheet.


Despite having denied the charges in 2020, Hyams, of Hayes Road, Nailsworth, was found guilty of them all last Thursday (Jan 13).

The magistrates fined him £800 and told him to pay £2,000 costs plus an £80 victim services surcharge.

In a statement on the dealership’s Facebook page two days after the hearing, Hyams said that although the dealership accepted the ruling, the regulations over fees were unclear and it hadn’t deliberately set out to mislead people.

He added that ‘everyone who paid the administration fee were aware of the fee before the cars were sold and were happy to make the payment’.

Extra steps have now been taken to make sure customers are fully aware of the fee and why it is being charged.

Hyams Autos FB comment 15 Jan 2022

Source: Hyams Autos’ Facebook page

Image of dealership via Google Street View

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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