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Vertu brand manager at Bolton is promoted to head of business at Bradford

  • Lee Burns moves further up the ranks within Vertu Motors
  • Excitement and eagerness over new role at Land Rover showroom
  • Chief executive hails contribution to success of JLR dealership

Time 3:49 pm, January 31, 2022

Vertu Motors has promoted Lee Burns to become head of business at its Land Rover dealership in Bradford.

He was previously the brand manager at Vertu’s Jaguar Land Rover showroom in Bolton, having joined Vertu in 2009 and becoming a sales executive at the Bolton dealership when Vertu bought it in 2014.

Robert Forrester, chief executive of Vertu Motors, said: ‘Lee’s promotion is very well deserved.


‘He has made a significant contribution to the success at Bolton with a level of maturity, attention to detail and commitment that is exemplary.

‘He has demonstrated an ability to build, motivate and grow high-performing sales teams, while also nurturing top talent to become tomorrow’s leaders.

‘These qualities will play an integral part in the future growth and development of our Jaguar Land Rover division, as well as the wider group.’

Burns said: ‘It is really gratifying that my experience and skills have been recognised with this promotion, especially within a company that has such solid values at its core.


‘I am excited to be taking my career at Vertu Motors to the next level, and am eager to support the development of the business, including supporting my colleagues to chalk up their future successes.’

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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