Video: The dealership rap that has gone viral

Time 4:55 pm, March 4, 2014

A CANADIAN Mitsubishi dealership has come up with a novel idea for a TV advert – an attention-grabbing rap to attract customers to its showroom!

The song has been composed to publicise Southside Mitsubishi in Edmonton, Alberta, and has been described as ‘quite possibly the greatest worst commercial you’ve ever seen’.

Whether you think it’s tuneful or terrible though, there’s no getting away from the fact that it’s been viewed on YouTube around 65,000 times.

An advertising technique that might catch on in the UK? We somehow doubt it….

Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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