Volvo Cars buys 100 per cent of Polestar

Time 11:53 am, July 14, 2015

Volvo S60 and V60 Polestar, model year 2016

Volvo S60 and V60 Polestar, model year 2016

POLESTAR, the Volvo tuning specialists, have been bought outright by the Swedish car manufacturer.

The deal sees Volvo take control of the performance activities (Polestar Performance AB) as well as Polestar Holding AB, which owns the Polestar holdings.

The racing division however, will remain in the hands of Christian Dahl – the former owner, and will be renamed.

Notable Polestar cars include the S60 & V60 that both utilise the tuners’ 350hp transversely-mounted T6 engine. In addition to that mighty powerplant, Swedish suspension supremos Ohlins were chosen as the suppliers of the dampers for the two cars. These dampers are matched with a range of chassis upgrades to help cope with the extra power.

Volvo expects to sell 750 V60s and S60s in total this year and have forecast that they will soon be selling 1000-1500 cars each year.

As well as their ready-made cars, Polestar offer ‘performance optimisation’ kits for other models, which will now be available for sale as aftermarket options from Volvo.

The two companies have been working together since 1996 in motorsport and in recent years started collaborating to produce performance-oriented variants of existing Volvo models. They also offer an optimisation service for many other Volvo models, involving a small power increase.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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