BENTLEY Motors has made Florian Spinoly its new director of product and marketing with immediate effect.
With 15 years of product management and marketing experience in the automotive industry, holding executive management positions for a number of premium brands, Spinoly was most recently director of marketing, product and public relations for Cadillac Europe and Chevrolet Performance Cars.
Before that, he spent more than 10 years with BMW in marketing, product management and motorsport. This included working at the Munich headquarters as well as in the Middle East, Asia Pacific, eastern Europe and Africa regions.
Chris Craft, board member for sales, marketing and aftersales at Bentley Motors, said: ‘Florian brings considerable international experience and a strong understanding of the automotive industry.
‘As we focus on the next generation of Bentley cars, including our path to electrification, he will play a key role in leading Bentley’s product, marketing and luxury services activities in the future.’
Based at Bentley’s headquarters in Crewe, he will be responsible for the company’s global product and marketing strategy, including brand development and communications, digital marketing, brand experiences and live events.
Spinoly, pictured, who succeeds Christophe Georges, said: ‘Bentley is a company I have always had a great deal of admiration for – an extraordinary 100-year heritage and breathtaking products that continue to define the essence of grand touring. From the famous 8 Litre to today’s Continental GT, the cars have given the brand an iconic status and also point to an exciting future.
‘I look forward to working with my colleagues on the development of the brand, bringing future Bentley cars to market, and together adding to Bentley’s unique story and helping to shape the future of luxury mobility.’
Georges has returned to his previous role leading Bentley Motors Inc – the regional office for Bentley Motors in the Americas – as president and chief executive.