THE RAC has been chosen as the warranty provider for the Trade Centre UK following the expansion of the successful Trade Centre brand into England.
The new site opened in Wednesbury, in the West Midlands, at Easter and reports selling more than 300 cars a week from a stock of 1,500 cars across 12 acres, having created 200 jobs in the region.
The Trade Centre UK offers RAC warranties at point of purchase together with RAC breakdown recovery to all customers.
Rich Green, pictured, Europe chief executive for The Warranty Group, which provides the RAC warranty, said the new deal had been put in place following a successful long-term relationship with The Trade Centre Wales.
‘We have been working with Trade Centre Wales since 2013 and they have excellent sales processes in place that underline the effectiveness of a strong warranty offering for used car customers,’ he said. ‘They are a very professional operation and it is no surprise to see them expanding in such an emphatic manner.’
Trade Centre Wales and Trade Centre UK chief executive Andy Coulthurst added: ‘We see RAC warranties as a key part of our customer proposition. We invest heavily in promoting our brand to value-driven car shoppers in the region and benefit from being able to also promote the strong RAC brand in our showroom. Our customers feel a very strong sense of reassurance.’
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