SNOWS Group’s new mobile-friendly website has exceeded expectations for increased traffic from all devices.
The dealer group’s updated platform was designed to keep up with national trends, as figures now show that there are 46.4 million smartphone users in the UK and handhelds have now overtaken laptops as the most popular devices for internet searches.
The new website definitely saw this trend coming through in its traffic. In September 2017, nearly 49 per cent of visits to the site were from mobile devices, compared with around 28 per cent from standard computers (i.e. desktops and laptops) and 23 per cent from tablets.
In addition, the site now has a 39 per cent faster loading time that before and is expecting to see a 35 per cent increase in conversion, with customers staying online to make purchases.
Stephen Snow, group chairman of Snows Group, said: ‘Our new website is about putting customers in the digital driving seat with a superb mobile experience.
‘We know that fast website loading speed is essential on smartphones – online customers understandably click away in frustration if there is a delay of just seconds.
‘High-speed broadband networks, increased 4G mobile network coverage and sophisticated smartphones mean we can now provide customers with a showroom experience from the comfort of their lounge sofa or on the move.
Kimberley Cole, group marketing manager of Snows Group, said: ‘We had a long hard look under the bonnet of our previous website – it no longer did justice to the way our tech-savvy customers browse online.
‘We now have a website that is more than just responsive – it is mobile first. We now build web pages for mobile, focusing purely on the core content, with the option to restrict additional content for desktop-only visitors.
‘While we’re pleased with the results, we won’t be parking up. You have to constantly adapt in the motor retail sector’s fast-paced world of e-commerce.’
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