Newly released sales figures from Jaguar Land Rover suggest the cyberattack could have cost the business more than £3bn in sales.
In a statement published ahead of its full financial results in February, JLR revealed that wholesale sales had fallen by 43.3% in the last three months of 2026 year-on-year.
The cyberattack began in September and it took weeks to get the plant up and running again, causing a major hit for JLR’s production.
In Q3 2025 it made 59,200 wholesale sales, excluding it’s joint venture with Chery in China, compared to the same period in 2024 when JLR sold 104,000 vehicles.
Although it hasn’t disclosed the value of the vehicles sold in 2025 yet, the 104,000 vehicles from 2024 made the business £7.5bn.
Retail sales for the third quarter hit 79,600 vehicles – including joint venture – but were down 25.1% year‑on‑year and 6.7% compared to Q2.
North America was the hardest hid region for the car manufacturer, with wholesale sales down by 64.4% and retail sales down by 37.7%.
In it’s statement it wrote: ‘Production returned to normal levels only by mid‑November post the cyber incident. Due to this and also the time required to distribute vehicles globally once produced, wholesale and retail volumes reduced on a quarter‑on‑quarter and year‑on‑year basis.
‘In addition, the planned wind down of legacy Jaguar models ahead of the launch of new Jaguar, and incremental US tariffs impacting JLR’s US exports, continued to impact volumes.’


























