9:14 am, February 10, 2020
PEUGEOT UK managing director David Peel joined his Pentagon Motor Group counterpart David Lewis for the official openings of the retailer’s two latest dealerships.
Based in Lincoln and Barnsley, the two sites double the number of Peugeot dealerships in the Pentagon portfolio, joining existing dealerships in Burton and Scunthorpe.
Both showrooms are the main Peugeot dealerships for their areas, offering new and used vehicle sales as well as parts and service support.
Lewis said: ‘We have watched Peugeot developing steadily in the UK, with new models in important sectors and strong credentials in the electric/hybrid sector.
‘Its ascendancy continues to be demonstrated, with What Car? and Company Car Today awards already picked up since the start of the year.
‘These come on top of recognition in 2019 with such things as ‘‘Most Dependable Brand’’ in the JD Power survey and its win in the highly important SUV sector with ‘‘New Car of the Year’’ at the Auto Trader New Car Awards.
‘It has impressive implementation plans for electric and hybrid vehicles for the current year, and we see it as a manufacturer with both the desire and ability to keep growing. We are very happy to join Peugeot on that journey.’
The Lincoln showroom has been completely refurbished and rebranded from its former Citroen use, with that marque now in separate premises on the multi-franchise site. The Barnsley site, now home to the new Peugeot dealership, was formerly a Fiat dealership with Pentagon and also houses a Pentagon Nissan franchise.
Peel said: ‘At Peugeot, we look for dealer partners who understand our ethos and want to work to our standards. They are the public face of our brand with customers, so it is very important that they believe both in our products and our values.
‘We see Pentagon as an ideal partner in all these regards and look forward to sharing in their success as we move forward together.’
Pentagon, which is part of Motus Group (UK), now operates 50 franchise outlets across a range of major vehicle manufacturers, with 26 sites across the East Midlands, north-west of England, South Yorkshire and Lincolnshire.
Pictured are David Lewis, left, and David Peel at the newly opened Lincoln Pentagon Peugeot dealership
MORE: Pentagon appoints new regional director
MORE: Pentagon Ford goes live after buying three sites
MORE: Pentagon buys Rusty’s
