9:21 pm, May 18, 2011
GREAT Wall is so committed to shaping its franchise into one of the best for dealers to represent, it has decided to help YOU decide what it should look like.
Boss Paul Hegarty is determined to make Great Wall a brand that puts not only its customers at the top of the agenda, but it’s dealers too. He believes happy dealers will give customers the best service and wants to ensure that all dealers have a hand in helping him shape the Chinese brand’s franchise offering.
‘It’s only by listening to dealers about what they think is important to offer customers and what they think is important we offer them that we’ll shape the franchise in the right way,’ explained Hegarty.
‘That’s why I wanted to use Car Dealer’s readers as a sounding board for our ideas and canvass their opinion on what makes a franchise work and what doesn’t. We will listen to what they say – this is a dealer’s chance to directly shape the Great Wall franchise and we’ll be taking the feedback very seriously indeed.’
And as an incentive for you to take your time to fill out the survey, the maker is offering you an exclusive branded Great Wall jacket. We’ll pick the winner out of the hat at random from one of the survey’s respondents.
Read our in-depth feature into Great Wall’s launch here
