• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

AA Garage Guide announces new partnerships with the IMI and Motor Codes

Car Dealer Magazine by Car Dealer Magazine
March 11, 2016
0
Home News

THE AA Garage Guide, an online search and booking platform, has announced strategic partnerships with both the Institute of the Motor Industry (IMI) and Motor Codes.

ab72c8fd58951db5_orgAccording to the AA, the partnership between the three organisations is designed to help steer motorists towards dealers and garages that consistently deliver high service levels to customers, improving national industry standards for both trade and retail buyers.

Motor Codes is the government-backed, self-regulatory body for the motor industry, with thousands of voluntary member garages all committed to maintaining high servicing and repair standards.

Meanwhile, the IMI’s Professional Register is an industry-wide database of highly-skilled and professional individuals, which aids customers in locating the most qualified car technicians, vehicle mechanics and automotive sales experts across the UK.

The partnerships will see the IMI’s Professional Register and Motor Codes promoted to AA Garage Guide visitors, arming customers with the information they need in order to be more confident in their vehicle maintenance decisions.

Bill Fennell, MD of Motor Codes, said: ‘Uniting with AA Garage Guide helps us to spread our message to consumers, supplying them with all the information they need to make educated decisions concerning the upkeep of their car. This platform also provides an excellent opportunity to promote our subscribed service and repair centres to a potential audience of several million car owners.’

The IMI’s CEO, Steve Nash, added: ‘Attracting, retaining and developing skilled technicians is absolutely fundamental, not only to help individual businesses succeed in the competitive online marketplace, but also to drive up standards and levels of expertise within the wider marketplace.

‘We believe AA Garage Guide can play an important role in helping us to raise the profile of those businesses that are proud of their local reputation and have made genuine investment in delivering high standards of service through the hands of highly-skilled operators.’

Lucy Burnford, co-founder of AA Garage Guide, commented: ‘We anticipate that the partnership will help to underpin the mutual goals of each company and promote the shared vision of ensuring that motorists are directed to garages which unfailingly deliver high-quality and professional service, providing the best experience both during and after their interaction with the garage.’

MORE: VW US chief resigns from German manufacturer by ‘mutual agreement’

MORE: Vertu Motors celebrates record results following latest acquisitions

MORE: CDX: SMMT chief executive Mike Hawes joins line-up of speakers

On SuperUnleaded.com: This Electric Corvette Shows That The Future Is Bright

Previous Post

James Litton: When should fierce growth strategy stop?

Next Post

Bluesky Interactive launches new dealer website package

Related Posts

Furlough scheme should be extended as survey reveals a quarter of manufacturer jobs are at risk of being lost
News

Car production hit by supply chain issues due to post-Brexit delays, Covid-19 and lack of parts

January 17, 2021
Three cars worth total of £60,000 stolen in ‘daring raid’ from Volkswagen dealer after criminals broke in and took keys
News

Three cars worth total of £60,000 stolen in ‘daring raid’ from Volkswagen dealer after criminals broke in and took keys

January 17, 2021
Former bosses of West Way Nissan and Jaguar Land Rover launch electric scooter brand in the UK
News

Former bosses of West Way Nissan and Jaguar Land Rover launch electric scooter brand in the UK

January 17, 2021
Lookers Stockport takes two top prizes at Kia’s Dealer Excellence Awards
News

Lookers Stockport takes two top prizes at Kia’s Dealer Excellence Awards

January 17, 2021
Jan 17 round-up: 324,000 vaccines in 24 hours; G7 heads to Cornwall; Aviation calls for support; Biden plans first changes
News

Jan 17 round-up: 324,000 vaccines in 24 hours; G7 heads to Cornwall; Aviation calls for support; Biden plans first changes

January 17, 2021
Groupe PSA and FCA merger gets closer to reality as Stellantis shares prospectus is approved
News

Stellantis is officially here as Groupe PSA and FCA complete merger

January 17, 2021

Want to receive the latest news?

Sign up to the Car Dealer daily news briefing for the latest news and advice during these unprecedented times.

Subscribe Now
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

December 21, 2020
Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs
News

Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs

January 6, 2021
Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team
Car Dealer Live

Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team

January 15, 2021
Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown
Car Dealer Live

Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown

January 17, 2021
Less demand at home and abroad sees car production drop by nearly a fifth
News

Car dealers blast manufacturers for continuing to impose sales targets during lockdown 3 as ‘morally wrong’

January 15, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 15, 2021
Car Dealer Power

Car Manufacturer of the Year – Where did your manufacturer rank in Car Dealer Power 2020?

January 15, 2021
Car Dealer Power

The best car dealer suppliers named in the Car Dealer Power Awards 2020

November 26, 2020
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C