BCA Europe launches ‘Electric Fridays’ initiative

Time 10:21 am, November 4, 2019

BCA EUROPE has launched a weekly online sale of plug-in electric vehicles under the banner ‘Electric Fridays’.

The company is aiming to create a Europe-wide marketplace for this fast-growing automotive segment.

The regular dedicated e-auctions take place weekly from 10am to 4pm CET across Europe.

The programme puts BCA’s EV stock in one place for European buyers, with the aim of creating the best balance of supply and demand at both local and international level.

Alba Abiega, BCA’s European EV marketline director, said: ‘This new initiative brings together all the plug-in electric vehicles consigned for sale across BCA Europe into a focused online sales programme, offering buyers the greatest possible choice to meet the demands of their own specific markets.

‘The results of early sales show that increasing the choice and simplifying the task for our buyers leads to better liquidity and prices for our vendors and increased cross-border trade.’

The launch of the weekly Electric Fridays programme underlines BCA’s market-leading offering for both buyers and sellers of electric vehicles in Europe and builds on the remarketing strategy for these vehicles which was launched last year.

Jean-Roch Piat, BCA Divisional CEO, said: ‘With the adoption of EVs accelerating across European markets, our business partners need an optimal remarketing channel for these vehicles. We have put EVs at the heart of our strategy, and are investing ahead of the curve.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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