LEADING aftersales provider Car Care Plan has announced it will be introducing an exciting new policy for 2012: a cosmetic warranty.
CCP’s chief executive and Car Dealer columnist, Tim Heavisides, said the new scheme would prevent motorists having to ‘live with the disappointment’ of driving round in a damaged car after a minor knock or scrape because they couldn’t afford to get a cosmetic imperfection repaired.
Heavisides, who has been with Car Care Plan for 30 years, chose Car Dealer Magazine’s inaugural profit clinic to reveal news of the product. The event was held the Heritage Motor Centre Museum, Gaydon.
He said: ‘We continue to look for new and exciting products to help dealers and customers and are committed to helping the industry to blend exceptional service and revenue opportunities.
‘Cosmetic warranty fills a hole in the market. Beforehand, customers would have to live with the disappointment of having damaged their car, probably in a supermarket car park, and having to live with that damage. Now they don’t have to.’
Heavisides explained that the new warranty would help keep cars looking newer for longer, and that repairs would be carried out using smart repair techniques and facilities.
The recommended retail price for three years’ cover would be £399, with retained commission per sale of £200 and income per repair of £100.
Scuff, scrapes and dents could all be repaired under the scheme.
One important aspect of the new warranty, concluded Heavisides, was that the scheme would bring vehicles back into dealerships, further building customer loyalty.