Car Dealer Live

Car Dealer Live 100: Rachael Prasher and Julia Muir

Time 1 year ago

The 100th edition of Car Dealer Live discussed the vital role women play in the sales process and why more women need to be in frontline sales.

Broadcast live on the Car Dealer YouTube channel on September 21, the show followed the results of a shocking new survey carried out by What Car? on behalf of Car Dealer that showed nearly 70 per cent of car buyers have never bought a car from a woman.

Rachael Prasher, managing director of Haymarket Automotive, publisher of What Car?, and Julia Muir, founder of the Automotive 30% Club – a movement designed to fill at least 30 per cent of automotive leadership positions with women by 2030 – discussed the survey findings and more with host James Batchelor.


Watch the interview in full by clicking on the main image.

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James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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