Car Dealer Live

Car Dealer Live: Car subscriptions with Drover

Time 8:18 am, November 11, 2020

Car Dealer Live was all about car subscriptions today as Drover appeared on the show.

Broadcast live from 12pm on the Car Dealer YouTube channel, the show saw host James Batchelor chatting with Drover’s chief operating officer Chris Moysen, chief marketing officer Alex Rose and head of supply Nick Warren.

Drover has become one of the leaders in car subscriptions in the UK. Unlike traditional car sales, subscriptions take a model already used very effectively in other sectors and treats cars as ‘a service’ that people pay for.

One monthly payment sees customers drive the car they want with everything included, all through a fully digital service.

The customer is approved online and the car is delivered to their house. And when the customer no longer wants the car or fancies a change, the car is picked up and taken back or swapped with another.

Car subscriptions have taken on a new popularity in 2020 as car buying habits have changed thanks to coronavirus.

You can watch the show at the top of this story

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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