HUNDREDS of people attended the official opening of a new Nissan dealership in Grimsby.
Excitement filled the air as Trenton Nissan in Altyre Way opened its doors for the first time with an action-packed family fun weekend.
Those attending were treated to attractions such as a rodeo bull and Formula One simulator as the £3 million dealership celebrated in style.
And as part of a competition with local radio station Viking FM, Denise Greenwood from Grimsby won a new Micra.
The opening of the new outlet, which has created 35 jobs in the town, is part of the ambitious growth plans of the family-owned parent company Trenton Group.
Founded more than 30 years ago, Trenton Group operates three thriving outlets in nearby Hull, including the city’s successful Nissan franchise.
The opening also marks a welcome return to Grimsby for Nissan.
Andrew Woodhall, brand manager at Trenton Nissan in Grimsby, said: ‘We had such an overwhelming response from local people during the building process that we felt the family weekend was a great way of officially opening the new site.
‘We were absolutely delighted so many people came along to help us celebrate.’
Featuring Nissan’s new state-of-the-art retail concept, the 14-car showroom combines modern technology and creature comforts designed to enhance the overall customer experience.
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