CHARLES Hurst Group has unveiled a new, cutting-edge showroom designed exclusively for Aston Martin.
The new showroom, in which Northern Ireland’s largest automotive retailer invested almost £1 million, means seven new jobs at the Boucher Road dealership.
The dealership’s opening is particularly critical as Aston Martin is currently preparing to take to the red carpet with the premiere of Spectre, the latest instalment in the James Bond franchise. As a result, the DB10, designed and built specifically for the new film, was on hand to give those present an exclusive preview.
Charles Hurst – the only dealer network in Ireland licensed to sell Astons – has created a unique, state-of-the-art showroom from which to offer the British marque, featuring floor-to-ceiling glass windows and a luxury interior.
Customers will be able to access services such as the ‘Atelier’, where they can use their creativity and imagination to tailor their new purchase to their own specification in an ‘intimate environment’.
Colin McNab, operations director at Charles Hurst, said: ‘Our existing facilities already established across Northern Ireland have been complemented greatly by this exciting new dealership.
‘The Aston Martin brand is synonymous with exclusivity and style, and we look forward to welcoming customers from across Ireland at this premier facility at our Boucher Road complex.
‘Aston Martin is a premium, high-performance brand and its customers expect the best. This new, £1 million facility has been completely transformed and delivers this on all fronts.’
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