NORTHERN Ireland’s biggest car retailer, Charles Hurst Group, is investing £100,000 rebranding its tyre division and developing a ‘Fast Fit Service’ across its four branches.
The move follows the success of Charles Hurst Fast Fit when it launched earlier this year at the company’s flagship branch in Sydenham, Belfast.
The Fast Fit division, which has 60 employees, will rev up in branches across Northern Ireland including Portadown, Omagh, Coleraine and Boucher Road.
With a focus on speed and convenience, Charles Hurst Fast Fit offers customers a one-stop shop for all motoring needs including tyres, headlight alignment, servicing and MOT prep. The company has also launched a mobile tyre-fitting service across Greater Belfast.
Andrew Gilmore, Charles Hurst Group’s aftersales operations director, said: ‘As Northern Ireland’s leading tyre stockist, the group is delighted to invest even further in its tyre division and expand its Fast Fit offering across Northern Ireland.
‘Our fast fit service is centered on a high-quality, high-speed proposition which customers are increasingly demanding. We have also paired with Euro Repar as our official parts supplier so customers can feel confident that their vehicle is being looked after with quality parts by an expert team focused on providing the best customer service.’
James Thompson, manager of the flagship Fast Fit branch at Sydenham in Belfast, said: ‘Since the launch of our Fast Fit offering, demand for the service has really taken off. Our convenient and competitive service, combined with the quality assurance that Charles Hurst is renowned for, are the reasons why our Fast Fit offering has been so successful.’
Part of the Lookers Group, Charles Hurst is Northern Ireland’s largest motor retailer, representing 22 brands across seven sites including its 20-acre Belfast headquarters, the largest automotive park in Europe.
James Thompson, left, manager of the Sydenham Fast Fit branch, is pictured with Andrew Gilmore, Charles Hurst aftersales operations director, at the flagship Fast Fit branch