Chorley Group’s online sales service enjoys sweet taste of out-of-hours success

Time 4 years ago

A LANCASHIRE dealer group’s new online used car service has proved an out-of-hours sales hit across the UK.

Since the Chorley Group initiative started a month ago, 75 per cent of all sales handled by the digital response team have taken place outside normal office hours, with the first one concluded at 10.30pm.

The team answers customer inquiries via all social media channels, email and the company’s website within three minutes. The service, which operates until 11pm seven days a week, lets customers ask questions, arrange test drives and buy or reserve their vehicle online directly through the Chorley Group website.

Adam Turner, sales and marketing director for Chorley Group, pictured with digital response team members Rachel Sharples, left, and Joanne Mount, said: ‘The way people buy cars is changing, and providing a rapid online response to queries at a time that’s convenient to potential buyers is clearly what our clients want. We are selling to people all over the country and the process is working really well.

‘We are one of the first dealer groups to incorporate a fully capable online sales portal into our digital journey and we are delighted with how well it has been received, with our first-quarter results showing considerable year-on-year growth. It’s a clear demonstration of our continued investment in our team, infrastructure and our desire to stay ahead of the curve with digital initiatives.’

Used car sales for the group, which has dealerships in Chorley, Burnley, Blackpool, Preston and Wigan, rose by almost 30 per cent year-on-year during the first three months of 2018.

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