The company believes the ‘time is right for “no frills” budget motoring’ in Britain and point to Dacia’s success in Germany and France as evidence that the brand can win over motorists.
Dacia forecast values are nowhere near class-leading, according to CAP Monitor, but with such low front-end pricing motorists will still save significant money on depreciation – the largest cost element in the ownership of any car.
CAP Monitor editor, Jeff Knight, said: ‘With Dacia you are effectively getting a car in one sector for the price of a car in the sector below it. This means the Sandero offers the qualities of a good supermini for the price of a typical city car and the Duster provides a compact 4×4 experience for the cost new of a lower medium car.
‘Dacia will not hold the highest percentage of its original cost new but when you compare the actual money lost over 3 years the Sandero in particular offers some of the best value motoring achievable,’ Knight added.
The forecast experts also believe the success of Dacia will influence decisions made by Chinese manufacturers to flood the UK markets with quality cars at around 30 per cent lower prices than existing mainstream offerings.
If the recently launched value models prove popular in UK markets, it could ‘put the brakes on Chinese ambitions to target the UK’, according to CAP.