ONLINE marketplaces Gumtree and eBay have merged their motoring offerings, meaning car dealers will be able to reach two in-market audiences with one advert.
Users will benefit from two ‘shop windows’ for each advert – giving people in the market for a new car more opportunities to find their ideal motor.
Gumtree is currently the fastest growing classifieds marketplace for motors in the UK, with six million users a month visiting the site’s Motors offering, while 3.7 million users a month visit eBay to look for a new car.
By joining forces, the pair say car dealers will be able to broaden their audience reach significantly while also benefiting from dealership support, which will include help with reviews.
In addition to benefiting from the packages launched on Gumtree, dealers will be able to access a host of add-on features, including vehicle history checks and all-new showrooms for the eBay platform.
Matt Barham, general manager of Gumtree UK, said: ‘Our customers have been crying out for a value-alternative to other players in the industry, and we have listened to their feedback to provide the perfect place to grow an automotive business.
‘Our new-look motors proposition provides added value to dealers, thanks to far greater advertising efficiency. We are completely committed to the success of all our dealers and are confident this will increase their chances of making a sale, whether they have 10 cars or 5,000.’
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