ASTON Martin has relocated its long-established dealership in Welwyn Garden City, Hertfordshire, to a new purpose-built site in Hatfield, about four miles to the south.
Located in Hatfield Business Park, the showroom, which continues to be owned and operated by the Grange Group, will be renamed Aston Martin Hatfield to reflect its new location.
The 1,164 square-metre facility is the first Aston Martin dealership in the UK to showcase the company’s new corporate identity programme which boasts a relaxed but sophisticated environment.
The 18-car dealership offers the full range of Aston Martin sports cars and an extensive range of ‘Timeless’ pre-owned models. It also benefits from a dedicated customer specification lounge, private handover area and a state-of-the-art, six-bay aftersales facility.
Philip Eaglesfield, Aston Martin UK & South Africa regional president, said: ‘I would like to congratulate Grange on creating such an outstanding facility.
‘I am very confident the dealership team will continue to draw upon their extensive product knowledge to provide guests with exceptional service.’
Mark Lavery, CEO of Grange, said: ‘Grange has a long and established history in the luxury automotive space. The development of our new facility in Hatfield has allowed us to create a bespoke environment that caters to the needs of our guests.
‘The modern but relaxed surroundings will ensure that Aston Martin Hatfield is a destination that both entertains and informs. The team remains unchanged and I am sure each of them will join me in welcoming guests to the new premises.’