With immediate effect, Stéphane Le Guével has been named director general of PSA Peugeot Citroën UK, with overall responsibility for all three of the manufacturer’s brands, Peugeot, Citroën and DS.
Additionally, Arnaud Leclerc has become deputy director general of PSA Peugeot Citroën UK and brand development director DS, Neil Moscrop is the new brand director for Peugeot, and Bek Hassan is the new brand director of Citroën/DS.
Brand directors will now be responsible for the sales and marketing operations of each brand, the company says.
Also reporting to Le Guével and responsible for all three group brands – Peugeot, Citroën and DS – will be Andrew Didlick, the new director of communications, events and partnerships; Stuart Hodge, director of parts and service; and Martin Gurney, director of fleet and used vehicles.
The company stresses the organisational change is part of an initiative to accelerate the group’s recovery and that all three brands, Peugeot, Citroën and DS, will continue to retain their ‘own unique identity’.