News

MG starts search for 30 new dealers

Time 7 years ago

Screen shot 2015-03-11 at 09.01.16MG wants another 30 new dealers – and has listed the 30 ‘hot spots’ it wants to fill.

The brand is one of the fastest-growing marques in Britain with a boom in sales last year that saw MG grow by 361 per cent.

But now MG says the demand for its cars across the country is outstripping the number of dealers in the network, so the firm’s franchise development team have created a list of key cities and towns where MG dealers are urgently needed.


MG’s head of sales Sam Burton said: ‘We urgently need good-quality dealers to represent MG in a number of key open points where we know demand for our cars is amazingly high, and growing on a daily basis.

‘We’ve established a Dealer Task Force and their job is to find the right people to become MG dealers in these key towns and cities. It’s a high priority job for us now and will offer a great opportunity for the dealers we appoint.’

MG currently has a network of 57 full sales dealerships plus 10 afte-sales outlets. The target by the end of the year is to have more than 80 full dealerships.

Matthew Cheyne, head of marketing at MG, added: ‘The MG3 created a huge boost in interest in MG. Soon we will launch the New MG6, which is a leap forward from the outgoing car, and next year we will see an MG SUV added to the range. That’s going to create even more customer demand and we just have to have more dealers to meet this.’


The top 30 MG ‘hot spots’ are:

  • Sutton Coldfield
  • Edinburgh
  • Southampton
  • London North East
  • Derby
  • Swansea
  • Hemel Hempstead
  • London South East
  • Lisburn
  • Warrington
  • Crawley
  • Bradford
  • Stockport
  • Slough
  • Harlow
  • London North West
  • Liverpool
  • Kilmarnock
  • Durham
  • Milton Keynes
  • Epsom
  • Nottingham
  • Aberdeen
  • Kirkcaldy
  • Huddersfield
  • Motherwell
  • Wirral
  • Leeds
  • London South
  • Worcester

 

MORE: ‘Rival to Auto Trader’ launches this summer

MORE: Mixed picture on car finance volumes

MORE: Industry hitting back over ‘demonisation of diesel’

Colin Channon's avatar

Colin is a former editor of Car Dealer. He left the magazine in August 2015.

More stories...

Advert
Server 190