Currently BMW UK’s marketing chief, Brownridge will take up his new role on November 1, 2013.
He succeeds Jochen Goller, 47, who steps up to the role of senior vice president Mini, responsible for all worldwide activities for the Mini brand based at the company headquarters in Munich, Germany.
Commenting on the appointments, Tim Abbott, managing director of BMW Group UK, said: ‘The UK is the world’s second largest market for Mini and Jochen Goller leaves the brand in great shape with sales up four per cent so far this year with around 30,000 Minis already sold.
‘Chris’s breadth of experience across the company has proved to be a great asset in his current role and will be even more valuable in his new position as the Mini brand portfolio continues to develop.’
Brownridge said: ‘This is a really exciting time to be involved with Mini and I’m looking forward to building on the tremendous work by Jochen and his team to further strengthen the position of the Mini brand in the UK.’