Mini UK appoints new boss

Time 10:30 am, September 9, 2013

6ff2bd30-be9c-42ca-9ce1-5b6a1047bd65MINI UK has appointed Chris Brownridge at its new director.

Currently BMW UK’s marketing chief, Brownridge will take up his new role on November 1, 2013.

He succeeds Jochen Goller, 47, who steps up to the role of senior vice president Mini, responsible for all worldwide activities for the Mini brand based at the company headquarters in Munich, Germany.

Commenting on the appointments, Tim Abbott, managing director of BMW Group UK, said: ‘The UK is the world’s second largest market for Mini and Jochen Goller leaves the brand in great shape with sales up four per cent so far this year with around 30,000 Minis already sold.

‘Chris’s breadth of experience across the company has proved to be a great asset in his current role and will be even more valuable in his new position as the Mini brand portfolio continues to develop.’

Brownridge said: ‘This is a really exciting time to be involved with Mini and I’m looking forward to building on the tremendous work by Jochen and his team to further strengthen the position of the Mini brand in the UK.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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