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Nearly one in three car buyers expects dealer response in 15 minutes, according to survey

Time 9:55 am, October 17, 2019

MORE than two-fifths of car buyers are more likely to complete a purchase if they get a response to an online inquiry within 30 minutes.

That’s according to new research from showroom management systems provider Dealerweb, which showed that 42 per cent of the 1,500 UK consumers polled indicated they expected a reply in under half an hour.

Meanwhile, nearly a third (30 per cent) of buyers said they expected a dealer to respond in under 15 minutes.


The survey coincided with Dealerweb – which was highly commended in the Dealer Management System of the Year category in this year’s Car Dealer Power –  launching Click to Call, which enables sales teams to respond immediately to all inquiries at the click of a button from their desktop or mobile device. Dealerweb said this would help dealers respond more effectively to the growing demand for swifter replies,

Martin Hill

The cutting-edge technology provides integrated call recording and instant playback, as well as being able to analyse the lead response activity through automated tracking and reporting.

Martin Hill, Dealerweb chief executive, said: ‘Buyers expect a quick and seamless transition from digital inquiry to personal interaction with the salesperson.

‘Our new Click to Call product offers dealers industry-leading functionality and integration with the React and Showroom platforms. In an industry first, users can simply click the mobile notification or email to respond to the inquiry in seconds, and it is logged in the lead management platform.


‘Our Click to Call technology makes it easy to call the customer within the system, which helps ensure compliance procedures are supported, and the sales process is optimised. The launch is part of our ongoing product innovation programme, where we are investing to help dealers and manufacturers meet the challenges of a fast-moving industry.’

MORE: Who won what at Car Dealer Power 2019?

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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