Personalised video ‘among most important skills for future technicians’

Time 3 years ago

ONE in five automotive sector professionals believes personalised video expertise will soon be among the most important skills for workshop technicians, according to the latest research from CitNOW.

The industry survey found that personalised video skills are becoming increasingly vital as the role of workshop professionals evolves.

The significance of personalised video is expected to more than double in the near future, with 19 per cent of technicians predicting that it will be in the top three most important skills for a workshop professional in just five years.

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The industry believes personalised video is already a basic skill, with only one in 10 feeling that there is currently a skills gap with using video technology, 29 per cent identify a skills gap in customer service and communication.

The research conducted by video expert CitNOW follows the launch of its ‘Workshop Professional of the Future’ report, examining the evolving role and skill set of workshop technicians.

Ollie Parsons, head of sales and client services at CitNOW, commented: ‘With technology taking a greater role in workshops each day, the results provide robust evidence to support the fact personalised video is seen by the sector as a vital service, and that it must be part of technicians’ skills sets.

‘Our latest report reveals some intriguing findings. With a large percentage seeing video presentation skills as among the most important in the years to come, the ability to communicate effectively is becoming fundamental.

‘CitNOW provides not only the platform for the personalised video, but the training for staff to capitalise on the video skills they already have. It doesn’t have to be daunting as simple steps can make a huge difference.’

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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