Volvo launches new online sales service to put customers in control

Time 3 years ago

VOLVO launched Volvo Online today, with the Swedish manufacturer claiming it is the most complete online sales service offered by any car manufacturer in the UK.

Designed to be flexible, secure and intuitive to use, it provides a complete end-to-end service, from vehicle specification right through to the final purchase agreement.

Customers can select the model they want from the Volvo range, specifying every detail from powertrain and colour choices, to equipment options and even accessories, ready for factory order.

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Every type of buyer is catered for, whether they require a personal contract purchase (PCP), a personal contract hire (PCH) agreement, a conditional sale or a cash purchase.

They can even part-exchange their old vehicle, apply for finance and sign their agreement via e-signature, all from the comfort of their home or office. From start to finish, the entire process can take as little as 20 minutes to complete – less than it takes most Brits to do their weekly grocery shopping.

The platform will strengthen the relationship between the customer and their local retailer, who will manage the process and help them to choose the right car and finance package for them.

Full vehicle configuration will be initially available on Volvo’s multi-award-winning XC40 SUV, with other models becoming available early next month.

Jon Wakefield, Volvo Car UK managing director, said: ‘Whether online or offline, the way people buy cars has changed. Customers now have much more control over the process, and Volvo Online helps them to take that one step further.

‘It makes life as easy as possible without compromising on choice or security, and lets customers drive the purchase process when it’s most convenient for them.’

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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