Mark Birchall, left, and Tom Fox, April 2021 aMark Birchall, left, and Tom Fox, April 2021 a

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Porsche Centre Preston is named the tops as it bags brace of awards

  • Commercial partnership with Michelin restaurant acknowledged as best in country
  • Ranked first in the UK for all aspects of its operation
  • Porsche Cars GB managing director sends personal note of congratulations

Time 6 months ago

Porsche Centre Preston is celebrating after scooping two awards – including a top one for the manufacturer’s UK sites. 

Its commercial partnership with Michelin two-star Moor Hall Restaurant with Rooms in Aughton has been acknowledged as the best in the country by Porsche GB.

In addition, Porsche GB has ranked it top of the UK’s 40 Porsche Centres for all aspects of its operation.


The commercial partnership was launched last September, and the criteria for the award focused on collaborative innovation and creativity.

Its award for its operations, meanwhile, saw it receive a personal note of congratulations from Porsche Cars GB managing director Marcus Eckerman, who acknowledged the team’s hard work across all departments despite the added challenges of Covid-19.

Centre principal Tom Fox said: ‘The two accolades are a credit to the whole team during a trying period and only our first full year of operation. We are grateful to staff, customers and partners for their support.

‘The partnership with Moor Hall is a great example. We were always optimistic we could work well together.’


He added: ‘The new award from Porsche GB is an important validation of our partnership. The people behind each business get on, which is important. But we also enjoy shared values on important subjects like sustainability and exclusive luxury experiences.’

The centre and restaurant, which have more than 50,000 social media followers between them, have collaborated on digital content, bespoke VIP client events and services. They’ve also worked together to cross-promote news and offers.

In October last year, Moor Hall Restaurant with Rooms was officially unveiled as Lancashire’s first Porsche Destination electric vehicle charging point.

Pictured are Mark Birchall, left, chef patron of Moor Hall Restaurant with Rooms, and Tom Fox

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John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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