9:27 am, August 6, 2015
THE RAC has enhanced its BuySure used-car proposition with a promise to provide ‘further peace of mind’ for customers.
The breakdown recovery element of the package has been extended from three months to a year on all vehicles bought from an RAC Approved Dealer.
Mario Dolcezza, RAC Head of Dealer Propositions, said: ‘BuySure is all about providing customers with a used-car purchase that is as worry-free as possible.
‘This new move will give further peace of mind and provide our Approved Dealer network with an even more competitive proposition.’
He added the Approved Dealer network was continuing to grow and had now reached 165 – an increase of more than 90 per cent since the start of 2015.
He said: ‘We are at a point in time where the Approved Dealer network and RAC BuySure are really picking up momentum, aided by a high level of recent marketing activity designed to increase consumer awareness.
‘Our policy has always been to allow only the right dealers, those who share our commitment to delivering the very best customer experience, to join the programme and we have increasingly seen interest from businesses of this calibre over the past few months.
‘During the rest of 2015, our aim is to create genuine national coverage for the Approved Dealer Network and we continue to invite applications from committed dealers that believe they can meet our standards and therefore become part of the programme.’
- Read more from Mario Dolcezza about the BuySure programme in the next edition of Car Dealer Magazine.
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