RENAULT MD Thierry Sybord will today tell his dealers not to expect Renault to grow its market share in 2011.
Talking exclusively to Car Dealer, Renault UK MD Thierry Sybord revealed that he will be telling his dealers not to expect Renault to increase their market share in the UK next year.
‘In 2011, from a commercial point of view, we think we will achieve the same market share level we achieved in 2010 of 5 per cent. So our objective in 2011 is to reach between 4.5 and 5 per cent,’ said Sybord.
When asked whether he would deem that to be a good performance for the year, Sybord replied: ‘You can always do more, but of more importance is to have a good balance between market share and profitability. We think that we in the current situation we have the right balance, so 5 per cent is good.’
At the maker’s dealer conference today, Sybord will thank his dealers for their hard work in helping Renault return to a profitable business in 2010, and announce his targets for 2011.
Sybord also told Car Dealer of Renault’s expectations of the January VAT increase: ‘We think it will make a small decrease in the market, around 5 per cent – so not a big one – and that the market will recover in 2012.
‘I think that, from a market point of view, the VAT increase will not have a huge effect. It will have an effect on the first few months of 2011, but we think that the market will return to its natural level. The VAT rise is 2 per cent – it is nothing. We don’t see the VAT increase as having a big impact on the market.’
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